Of Mice And Men And The Five People You Meet - 1083 Words

â€Å"Of Mice and Men† and â€Å"The Five People you Meet in Heaven† literary analysis Characterization and symbolism throughout the two books Of Mice and Men and The Five People you Meet in Heaven incorporate the theme brothers keeper. A brothers keeper is someone who looks over and protects one and other, in other words a guardian angel. The main character in The Five People you Meet in Heaven Eddie s life is turned around on his birthday when he is killed and put into heaven where he meets five people who dramatically impact his life. In the novel Of Mice and Men George and Lennie, two friends who depend on each other through the hard times of the Great Depression try to achieve their American Dream, with many hardships getting in the way.†¦show more content†¦This action that The Blue Man did resulted in him becoming Eddies keeper because he sacrificed his own life so Eddie would not die. The Blue Man made this sacrifice for a reason; to keep Eddie alive because his life would affect people in a positive and negative way. The author also portrays the heave n through The Blue Mans eyes when he mentions this quote because he wants the readers to know that sacrifice is a main theme in this book, which shows how the Blue Man s lessons is directed towards Eddie’s lesson as well. The author Mitch Albom incorporates sacrifice which is a big part of being a brothers keeper in The Five People you Meet in Heaven. Eddie was in war for a short period of time, during this time The Captain becomes his keeper because he shot himself in the leg to protect Eddie, as a captain he should have done this. He teaches him that grieving is the only way out of a tough situation, similar to the one he is in. Eddie does not recognize the reasoning behind why he did what he did. The Captain explains to Eddie, Sacrifice, you made one. I made one. We all make them. But you are angry over yours. You kept thinking about what you lost†¦ You didn’t get it. Sacrifice is a part of life. (Albom 93). By doing this it shows his bravery, loyalty and companionship towards Eddie. He shot Eddie in the leg so Eddie would not die in the burning tent. Even though he sacrificed his life for Eddies he was

Art Reflection - 848 Words

I’ve always been a huge fan of art class, and I have never despised a day of art class. I think of art class as a way to express creative freedom, discovering your unique art style, and to be with some of the most hard-working and encouraging people Ive ever met, even including the teacher. Art is so very important to me and I dont know what Id be doing right now if it werent for the art. Ive created a bunch of art to help deal with a lot of things. Mainly saying that I love art. The first thing that is so amazing to me is being able to create art freely and passionately, Creative Freedom. Creative freedom is so amazing to me because of the ideas that may come up will come out as beautiful art in the end. I dont think that†¦show more content†¦It’s like a picture book, telling a story with only what the eye sees, not reading. I want to be able to develop what I think is suited for me and not what the teacher/ administrator tells me to. I want to be able to draw like I want to and not like everyone else. I dont know why they decide to put students in a classical art box and tell you to draw it, but I dont like being told what to draw and how to draw it because that is limiting freedom to be able to create art that the person likes. In my art class she would encourage me to draw in my own style as well and developing my technical and physical skills (Body anatomy and Form.). I always like it when there is an art project that I can express my own style. That is why I think style is very important. The people in my art class were wild, but very sweet and encouraging toward me. I also very much enjoy the people and peers I met in art class. I remember the people in my art class would always be friendly towards me and they would tell me I was doing a good job. They would always ask me to draw them things, and that made me happy to see that people like my art enough to want a piece of art from me. My teacher would always tell me that I was doin g a great job while she would give me tips and advice to improve. My peers were very fun to be with ( but some exceptions were made because I didnt enjoy some of them.) and one of them I am still very close with. There were some in the classShow MoreRelatedThe Reflection Of Art : Art Is The Universal Language702 Words   |  3 PagesArt has been around for thousands of years. People use it to express their feelings and ideas, Art is the universal language that everyone can understand. With a single stroke of a brush, pencil or pen you can communicate how you really think and feel. In this essay, I will be analyzing a painting. I will write about the visual elements and principles of design the artist used to create the piece, the message I think the artist was trying to convey, and what my opinion of the work of art. To beginRead MoreArt Integration Reflection Paper1100 Words   |  5 PagesReflection 1 The first day of class was very exciting. My first class at USF and my first class in the teaching program. Almost expected in a â€Å"creative experience for child† I walked in to examine a variety of art supplies and a variety of students. That first day the class explored what is real â€Å"art’s integration†. Art’s integration to me had always meant that the school address art. I had thought that if the school were to simply add some type of art class it would count as integrating art intoRead MoreReflection Of Art And Art In The Classroom873 Words   |  4 Pagesviewed themselves as being good at art. In saying this, however, throughout the course of this semester, I feel that I have truly grown; I have grown personally, as well as an educator, and for that I am grateful. I have really worked hard this semester and I have really tried to be openminded; openminded to new ideas, allowing myself to be vulnerable, and to try new things myself, and I fee l that I have been able to do just that. I have always loved to do minor art projects, coloring, painting, etcRead MoreArt as a Reflection of Social Tre Essay1746 Words   |  7 PagesArt as a Reflection of Social Trends Art is something which can be analyzed to give deeper insight as to the common values and beliefs shared by the members of a certain society. Regardless of the place of origin or the time period of a form of art, it will always be a reflection of the social structure in which its creator/s lived. However, the way the artist perceives the culture common to his time period is very relative. People pertaining to a higher social class had different values andRead More Essay on Art as a Reflection of Life in Death in Venice1204 Words   |  5 PagesArt as a Reflection of Life in Death in Venice      Ã‚  Death in Venice explores the relationship between an artist, namely Gustave von Aschenbach, and the world in which he lives. Aschenbach, destined to be an artist from a young age, represents art, while his surroundings represent life. As the story unfolds, Aschenbach endeavors on a journey in an attempt to relinquish his position in society as an artist. Aschenbach wants to experience life, as opposed to merely reflecting upon it, as heRead MoreReflection Essay : Rent s Due Art Boy 915 Words   |  4 PagesReflection journal Essay Sculpture, the thing I never knew I was good at. Two semesters ago I met a very strong woman, and she opened up a part of me that I had mostly given up on. The part of me I had given up on over a decade ago was my artistic side. I simply felt that it was a waste of time to spend hours perfecting something that would most likely never make me money. Also, I would look at the multitude of staving artists online, and consider how much better they were than myself, and howRead MoreGreat Art Will Be A Transparent Reflection Of Society1413 Words   |  6 PagesGreat art will always be a transparent reflection of the society in which it was produced. The greatest artists are able to blend cultures and practices into a single work, creating an aesthetic dialogue that challenges viewers to look at the piece with multiple perspectives and creates the opportunity for continuous discovery upon subsequent visits. On the first floor of the new Broad Museum, in Downtown Los Angeles, there is a piece of art executed by the prolific Japanese a rtist, Takashi MurakamiRead MoreMy Reflection Of Art828 Words   |  4 Pages Art has been something that I have always enjoyed. Whether it be actually creating my own pieces or admiring pieces from local artist, it has been a passion of mine very early on in my life. Now before taking Art 102 I never really attempted to dive in deep to the pieces I was admiring; I never really â€Å"decoded† any of the pieces, really. Instead, I would simply snap a quick photo, add a dark filter that really made the reds stand out, and write a witty quote. This has been my cycle when walkingRead MoreReflection About Art1098 Words   |  5 Pageslove for art when I was about ten years old. My parents thought it was a stage where any child likes to doodle, but they started to see me grow with my art in high school. After they saw the millions of drawings I did on my arm, my parents took me to buy art supplies, and told me to transfer the art on my body onto a canvas. From that point on, the y encouraged my passion for art. I began to think about what I wanted to do, either major in art or the medical field. I realized my love for art was realRead MoreArt Reflection Paper1506 Words   |  7 Pageswe had the pleasure of discussing topics of shelter, sexuality/fertility, religion, commemoration, and power/propaganda/social justice. These are the five pieces of art I would choose to display in my global museum. On the topic of Shelter, I would exhibit Last Supper by Leonardo Da Vinci which is found on page 121 in Exploring Art. This piece was painted on February 9, 1498. Leonardo used oil and tempra paint on a 14’5† X 28’ plaster mural. The piece was painted in Milan, and it depicts Jesus

How Maggie Died free essay sample

How Maggie Died BY 13 Sarah Virile Conformity: The Main Issue with the Johnson Family Parenting plays a huge role in every persons life, whether they think so or not. How you were parented when you were younger defines who you are today; whether it meaner that you are completely opposite of your parents or similar to how they parented and raised you. You take the ways that they parented that you liked, and add in other ways that you acquire over time. In Maggie: A Girl of the Streets, Maggie, Jimmie, and Tommie are parented absolutely horrifically. Their parents are runner, arrogant individuals who have absolutely no regard for their children, or anyone else for that matter In Maggie: A girl of the Streets by Steven Crane, Maggie, tries to make something of herself by getting a Job and not falling into the footsteps and conforming to those around her, especially her family. Maggie wondered if she could achieve great things in life; by a girl who lived in a tenement house and worked in a shirt factory. (Crane, p 245) She and her two brothers live in an apartment complex in the ghetto with their parents. Her youngest brother, Tommie, ends up passing away because of their neglect. Both Maggie and Jimmie end up conforming to how they were raised even though Maggie fought it. If their parents hadnt been such terrible people, Maggie and Jimmie wouldnt have conformed to their negative mannerisms, and they would have had a chance in this world. . Although Magpies family lived in the ghetto of New York, and were constantly being surrounded by negativity, her parents could have actually been parents regardless of where they lived. They could have been there for their children physically and mentally, as well as being positive role models. Magpies mother even looked down on Maggie for her using proper manners, An now, sit out an go ann. wide data doe-faced elude of yours (Crane, p 251) Jude is a slang word from that times that meant that someone was overly worried with the use of proper manners and concerned with appearance. Her mother was looking down on her for trying to improve her manners and appearance. If her parents would have actually stepped up and fulfilled their duties as parents, Tommie and Maggie would have still been alive. When Tommie died, it did not even seem as if his parents cared. Tommie was constantly being neglected because of their constant need and want for alcohol. He would crawl around and hide under the table during their many disputes, and he was constantly not being tended to. He was an infant; infants require a lot of nurturing and attention, which is probably why he died. If Magpies parents had actually cared, she would probably still be alive as well. Instead her mother kicked her out and she was forced to live with Pete. Then after Pete abandoned her, she was forced to the streets and she began prostituting. But as I said, if Magpies parents were actually parents and were there for her, instead of getting drunk and hitting each other along with their children, she most likely would not have been making the same decisions no matter where she was from. Some people may say that it is all Magpies fault that she ended up the way she did and it had nothing to do with the conforming to her parents ways. Yes Maggie is her own person and could make near own decisions, but now could seen do that when seen was ever shown how? In the article Authenticity and Role-playing in S. Cranes Maggie: A Girl of the Streets, by Nazi AY-Syllabi, Syllabi says that conformity is a problem because it gets in the way of an individuals way of being an individual. If one conforms then their actions and decisions will be based on social acceptance and not on their own feelings and beliefs. (AY-Syllabi, p 199) Maggie conformed to her parents ways which in turn shadowed her own beliefs that she had stated before. If her parents acted more like role models Maggie may have had a different outcome. She instead entered off into the ghetto selling her body for money, Just to survive. Jimmie too conformed in this story. In the beginning of the story, one of the opening scenes is Jimmie clutching onto Maggie all night crying because of how their parents were acting. Crane wrote, Jimmie grew large enough to take the vague position of head of the family. As incumbent of that office, he stumbled up the stairs late at night, as his father had done before him. (Crane, 235) Jimmie saw his parents actions and poor decisions over and over again, night after night, so that was all he knew how to do. It also is the same with how he started to treat Maggie, he went from protecting her, to seeing her parents shun and degrade her in front of everyone so he started doing the same, leading Maggie to rebel and turning to the streets. With Jimmie and Maggie conforming to the ways of their parents parented, they miss out on living how they want to. Syllabi says, They lose their authenticity by not living their own life and not following their passions and feelings. (AY-Syllabi, p 200). If Maggie hadnt conformed and got out of her house before it was too late, she would have dad something of herself because of how she had aspired to do so. She showed this when she was talking about how She imagined herself, in an exasperating future, as a scrawny woman with an external grievance. (Crane, p 245) Syllabi goes onto say, Caught up in a whirlwind of self-deception and consumed with faking out those around them, the Johnson sole objective is to maintain their public image, enabling them to play the role of someone they are not. Lacking self- respect, the Johnson do not have the courage of their mistakes. If they had self -respect, they retainer would not worry what would happen to their reputation. (Syllabi, p 200) Maggie and Jimmies parents were so worried about what their neighbors would say about Maggie moving out that they started to badmouth Maggie to everyone that they talked to Just because they thought that who they were talking to felt the same way about Maggie. Yet when Maggie died her mother acted as if she was so upset when a couple chapters before she had disowned her and talked so poorly of her. Conformity pla ys a huge role in this story, and it would not have turned out to be the name if there hadnt been conformity in the Johnson household. Their children were influenced by how they were raised and how they were parented and ended up conforming to their parents ways. How Maggie conformed was that she used to want something of herself and she had aspirations, but after being put down over and over again for trying to reach her goals and dreams by her family and neighbors, she stopped trying, and resorted to prostitution. The mother and father, up until the day that their father died, were drunks who did not give a damn about their children, which is absolutely disgraceful and vile.

The Pacific Railroad and its Monopoly in California an Example of the Topic History Essays by

The Pacific Railroad and its Monopoly in California The California Pacific Railroad Company came to existence in 1865. It constructed the Pacific Railroad which operated along three routes: Vallejo to Sacramento, Napa Valley to Calistoga and Davis to Marysville (Wikipedia.org, 2009). At that time, California and other Pacific side states were largely inaccessible. The Pacific Railroad was instrumental in the expansion of America from the Atlantic territory to the Pacific. Need essay sample on "The Pacific Railroad and its Monopoly in California" topic? We will write a custom essay sample specifically for you Proceed Two decades earlier, the concept of Manifest Destiny instilled the dream in Americans that someday, they will make a nation out of the whole North American continent (LearnCalifornia.org, 2009). The trail blazers soon trekked to California and they were not dissapointed for gold was soon discovered along the river at the foot of the Sierra Nevada. News of this prompted people in their thousands to travel on land or by sea in what is known as the California Gold Rush. In a period of three years, approximately 140,000 people have already settled in the region. This facilitated the inclusion of California as the 31st state of the Union. More than ever, a more convenient mode of transportation that will connect the state to the Union was necessary (LearnCalifornia.org, 2009). Congress was hesitant in constructing a railroad because it will connect free states with the Union and brought to the fore slavery issues. Stanford, Huntington, Crocker and Hopkins who were businessmen in California, proposed a railroad project that would expedite the transport of men, equipment, supplies and produce out of the gold fields and permit the expansion of industry and the development of California as a state (LearnCalifornia.org, 2009). Heated debate ensued over whether or not to build a railroad. In order to convince the government and the people, Stanford and his fellow businessmen, who came to be known as the Big Four, and Theodore Judah - the engineer for the project, campaigned hard for the realization of the project (LearnCalifornia.org, 2009). To strenghten their position, Stanford ran for governor of California and won. Eventually, Congress voted for the railroad project. This made the Big Four eligible for a 130-million acre land grant from the government and financial subsidies as well (LearnCalifornia.org, 2009). The political influence of the Big Four, the significance of their project both to the union and local industry and the profitability of this line of business made the Pacific Railroad the largest and most powerful business at that time. The Pacific Railroad became the key to the achievement of the U.S. as a continental state. It connected the Atlantic and Pacific sides of North America and was also instrumental in the rise of commerce and industry in the regions it covered. It had the capacity to provoke and resolve intense debates regarding burning political issues. Moreover, its construction and operation proved that it is possible to achieve the aims of Manifest Destiny. List of References LearnCalifornia.org (2009). Building the Central Pacific: A Narrative History. Retrieved March 24, 2009 from http://www.learncalifornia.org/doc.asp?ID=112 . Wikipedia.org (2009). California Pacific Railroad. Retrieved March 24, 2009 from http://en.wikipedia.org/wiki/California_Pacific_Railroad .

The Heart Of Darkness

The Heart Of Darkness Marlow and Keene Stagecoach in Keene, NH

The Basics of an Experiment

The Basics of an Experiment Science is concerned with experiments and experimentation, but do you know what exactly an experiment is? Heres a look at what an experiment is... and isnt! Key Takeaways: Experiments An experiment is a procedure designed to test a hypothesis as part of the scientific method.The two key variables in any experiment are the independent and dependent variables. The independent variable is controlled or changed to test its effects on the dependent variable.Three key types of experiments are controlled experiments, field experiments, and natural experiments. What Is an Experiment?  The Short Answer In its simplest form, an experiment is simply the test of a hypothesis. Experiment Basics The experiment is the foundation of the scientific method, which is a systematic means of exploring the world around you. Although some experiments take place in laboratories, you could perform an experiment anywhere, at any time. Take a look at the steps of the scientific method: Make observations.Formulate a hypothesis.Design and conduct an experiment to test the hypothesis.Evaluate the results of the experiment.Accept or reject the hypothesis.If necessary, make and test a new hypothesis. Types of Experiments Natural Experiments: A natural experiment also is called a quasi-experiment. A natural experiment involves making a prediction or forming a hypothesis and then gathering data by observing a system. The variables are not controlled in a natural experiment.Controlled Experiments: Lab experiments are controlled experiments, although you can perform a controlled experiment outside of a lab setting! In a controlled experiment, you compare an experimental group with a control group. Ideally, these two groups are identical except for one variable, the independent variable.Field Experiments: A field experiment may be either a natural experiment or a controlled experiment. It takes place in a real-world setting, rather than under lab conditions. For example, an experiment involving an animal in its natural habitat would be a field experiment. Variables in an Experiment Simply put, a variable is anything you can change or control in an experiment. Common examples of variables include temperature, duration of the experiment, composition of a material, amount of light, etc. There are three kinds of variables in an experiment: controlled variables, independent variables and dependent variables. Controlled variables, sometimes called constant variables are variables that are kept constant or unchanging. For example, if you are doing an experiment measuring the fizz released from different types of soda, you might control the size of the container so that all brands of soda would be in 12-oz cans. If you are performing an experiment on the effect of spraying plants with different chemicals, you would try to maintain the same pressure and maybe the same volume when spraying your plants. The independent variable is the one factor that you are changing. It is one factor because usually in an experiment you try to change one thing at a time. This makes measurements and interpretation of the data much easier. If you are trying to determine whether heating water allows you to dissolve more sugar in the water then your independent variable is the temperature of the water. This is the variable you are purposely controlling. The dependent variable is the variable you observe, to see whether it is affected by your independent variable. In the example where you are heating water to see if this affects the amount of sugar you can dissolve, the mass or volume of sugar (whichever you choose to measure) would be your dependent variable. Examples of Things That Are Not Experiments Making a model volcano.Making a poster.Trying something, just to see what happens. On the other hand, making observations or trying something, after making a prediction about what you expect will happen, is a type of experiment. Sources Bailey, R.A. (2008). Design of Comparative Experiments. Cambridge: Cambridge University Press. ISBN 9780521683579.Beveridge, William I. B., The Art of Scientific Investigation. Heinemann, Melbourne, Australia, 1950.di Francia, G. Toraldo (1981). The Investigation of the Physical World. Cambridge University Press. ISBN 0-521-29925-X.Hinkelmann, Klaus and Kempthorne, Oscar (2008). Design and Analysis of Experiments, Volume I: Introduction to Experimental Design (Second ed.). Wiley. ISBN 978-0-471-72756-9.Shadish, William R.; Cook, Thomas D.; Campbell, Donald T. (2002). Experimental and quasi-experimental designs for generalized causal inference (Nachdr. ed.). Boston: Houghton Mifflin. ISBN 0-395-61556-9.

Managerial report on design of Honda Element Essay

Managerial report on design of Honda Element - Essay Example The rear doors open in a suicide way even though the suicide doors open independent from the front doors. To be on the safe side the front doors should be opened first to open the rear doors. After the doors are opened the interior is totally spacious. There is plenty of rear sear room and these seats can be folded either up, to the side, even folded down or the most astonishing part removed totally. The Element being motivated by Box on wheels the headroom is very plentiful. The front seats are very comfortable and there is ample amount of space given. The hatch opens in two sections in which one door flips down and the other flips up. This is also a utility and loading stuff is easy. With the hatch just being opened the lifting of stuff is very low. The theme of the car's interior is somewhat rugged. The floor is not covered in carpet and the entire floor is covered with a material, which does not absorb any moisture. Dirt, sand and even mud wipes totally. To achieve a rugged interior Element unlike other SUV's does not come with a hard plastic. A rubber like material covers the door panels and the dashboard area and it feels as if this material will come up against all kinds of punishment without scratching, cracking, denting or fading. The Element is an unusual vehicle with its utilitarian mode for Honda but they have come up with a good SUV. Element has a functional interior and combining that with its exterior design it has the features of a SUV and a pick up truck and is a target for the young and active buyers. It has been designed to serve also as a base camp, room for the young buyers. The Element can hold up to four adults and they can have a splendid journey. With the rear seats easily folded anything can be put in for the weekend trip. The interior has been designed in such a way that it could be easily cleaned. There are some additional features too including an AM/FM radio with a 6 CD Changer and a MP3 player, which has video game outlets. Honda has never excelled in its audio system area. The previous Honda systems were just a simple four-speaker system, which sounded tiny and flat. With Honda knowing the target market for Element, there was a big no for a simple and tiny stereo. The end result was in the Element EX, Honda put in a mid range, nice system with a good bass, treble and sub woofer. The system, which is a 270-watt, uses 7 speakers and gives out a deep bass, clean and a brilliant sound. Additional bonus is the adjustable sub woofer. When driving the Honda Element it feels as if driving a Jeep of Sorts. The windscreen, which is upright and seat position, which is very high, it gives a good view of the road with out sacrificing the interior understanding. The Gauges are arranged in three circles, which are similar to a Pontiac Vibe, but Honda has finished the rings in a silver matte rather than shiny chrome found on the Pontiac. Every thing in the Element has quality, feel and a nice variety of textures, which work together to drive the concept theme of a car. The Element is powered a 2.4 liter, inline 4, I-VTEC engine which produces 160 horsepower. The Element is not a sports car but there is sufficient power available for many driving situations. The Element never feels underpowered. The 5-speed manual

Enviroment Essay Example | Topics and Well Written Essays - 250 words

Enviroment - Essay Example re not controlled by forest guards and other environmental conservationists in conjunction with the citizens, then reforestation is all that will be done and before those trees grow to curb the carbon dioxide, it will be several decades. Widespread destruction of forests is one of the setbacks that is being experienced not only in United States but in other continents too like Australia and this has meant that the governments are spending most of their conservation resources meant to benefit the future generation’s environment fighting these fires. This impact negatively on the rest of the population who have to continue waiting before the environment becomes better. The Copenhagen Agreement of 2009 is a continuation of the Kyoto Protocol and is aimed on ensuring climate change impacts are dealt with not only on paper but on the ground too. It especially focuses on cutting deeply the global emissions which are the greatest headache for climate change (Fabra and Mackenzie, 295). Blevins, Gene. â€Å"Wildfire grows chases thousands out of Southern Calif. Forest.† NBCnews, 3/9/2012. Retrieved from:

The Analysis of Sex in Advertisment Essay Example for Free

The Analysis of Sex in Advertisment Essay â€Å"The Power of Cool†: An Analysis of Sex in Advertisement Nowadays the use of sexuality is a very popular way to advertise a product. The concept of using attractive people to sell any type of merchandise is everywhere, and this is effective because when you look at an ad of this kind you don’t focus on the product; you focus on the sex symbol. I chose an ad from Davidoff’s Cool Water campaign that appeared in Men’s Health magazine on September 2008. â€Å"Flesh sells. People dont want to see pictures of churches. They want to see naked bodies,† said Helen Mirren. If we consider Mirren’s quotation within the context of Men’s Health, we can assume that regardless the reader, they both want to become that model to attract a lover. This ad is appealing to the public because of the guy next to the perfume; not because of the perfume itself. These kinds of ads play a very important role in American culture because they are everywhere and people learn about society through advertisement. Sexual advertisements started in the 1920’ with the pin up girl who was the evolved, more sexual burlesque girl. The pin up girl advertised all kinds of products because they became self-aware of their attributes and sexuality. (Dita Von Teese) Nowadays sex advertisements are not only for women; they use men as well, like in this case. Men’s Health is an American magazine launched in 1987. This magazine focuses in health, but it also talks about fashion, lifestyle, sex, technology, nutrition, travel, and finance. Over the years it has become more popular, and it’s known as the largest and best selling magazine for men in the U.  S. (Go Articles) it is my assumption that the primary target of this magazine is twenty to forty year old men who want to get the best out of life. In this magazine we can see allot of ads and one of the most famous ones is Cold Water. Cold Water is a perfume created by a Swedish tobacco brand called Davidoff, which in 1990 was bought by Coty, one of the world’s biggest fragrance companies. (WWD) This perfume has been around since 2002, but every year Davidoff has realised different editions of it. Famous actor Paul Walker was the face of the perfume in 2011 and Josh Holloway, the famous actor from the 2004 TV drama Lost, (IMBD) was the face from 2007 to 2010. One of the trademarks of the Davidoff perfume ads is that there is always a shirtless male model with a perfect body (marked abs and toned muscles) diving into the ocean, taking a swim, and then coming back to the beach completely wet but â€Å"cool†. This became a trademark because people who buy this perfume think that they will ome out of the worst situation completely â€Å"cool†, like the ad shows. What does a guy’s six-pack have to do with a perfume? The ad’s background is a very calm, light blue ocean on a very hot day. The center of attention is the face of a very attractive Josh Holloway. When we look at his face we see confidence, power, and masculinity. If we take a second look into Holloway’s face we see it’s completely wet; every inch of his face has perfectly formed water drops for the exception of his mouth. We can also assume that the water we see dripping of his face is not only salt water, it is also sweat. This tells us that he has been swimming for a while, and in spite of this he still looks fresh; he looks calm like he just got out of the shower completely relaxed and really attractive because he has â€Å"The power of cool†. At the right bottom of the ad we see the top of the perfume bottle it is blue, reflecting the ocean’s color and Holloway’s eyes, with a black cap. The shape of the bottle is very classy and simple but modern. If we compare the perfume bottle to the ad itself, we can see they are both inspired by the deep blue ocean with refreshing cold water in a very hot day. What makes this a very attractive ad is the fact that Davidoff is comparing the ocean that is strong, deep, and mysterious with the perfume. It also shows that, Holloway represents mystery because if we see his face and the whole setting we see somebody sexy and confident, but if we look into his eyes we see somebody else completely sweet and shy. What I mean with this is that Holloway shows us almost two different people in the same picture, he shows the hot confident guy at the bar and the sweet boyfriend every girl wants. Davidoff’s target audience is supposed to be very masculine, sophisticated, and confident man from twenty to forty years old (Holloway). If we consider the price and were it sells we could say that the target audience is cheaper pretending to be sophisticated. Cool Water is one of the most popular perfumes because it has an affordable price the 1. 5 ounce bottle is $19. 62 at Target and the 4. 2 ounce bottle is $67. 50 at Macy’s. This ad gives you confidence because you see that a movie star uses it, and that implies that if you use it you would be as successful as the person in the picture. Because their target audience is so big this perfume is very neutral and could be used in several occasions for example work or party. This perfume doesn’t represent pretending being cool, it represents being confident about yourself; that’s what makes you cool. The written text and the picture have very close relationship in the Cool Water ad because they have one, very clear message: â€Å"Use this perfume and you will possess masculinity and confidence. † What I like about this ad is that is very simple but attractive at the same time. It doesn’t have too much going on, which makes it easy to analyze and relate with. The phrase â€Å"The power of cool† gives this ad allot of conviction because it fits perfectly with the image they are presenting: an attractive male model covered in water/sweat who looks like he always has everything under control. Although we might think there is some type of advancement in the fact of using people as sexual object, there isn’t. The truth is that sex advertisements are so popular because we make them popular consciously or not we pay more attention to them than to non-sexual advertisements. Some people thik it’s funny or sexy, but what happens when they are tasteless or too explicit? This type of ads captures everyone’s attention including children who aren’t ready for this kind of content, that’s another problem.

History of Fashion Trends Essay -- Clothing Clothes

Malcolm Barnard says in his book Fashion as Communication, "Fashion and clothing have always been explained as forms of communication" (39). American teenagers use fashion to communicate their feelings and beliefs. Throughout most decades teen fashion has proven to be a way of rebelling out how they feel and think about certain situations. They used fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a communication to use to convey with the world what their personality really says. Fashion and history go hand in hand, believe it or not. Historical events in a time period reflects the way people living in the time dress, especially with teenagers, but it would not have started with out the Woman's Rights Movement. If it were not for the movements, would it still be a male-dominated society? It is scary to think about, what might not have happened if it were not for those who fought for privileges? In the first part of the twentieth century, fashion was beginning to make a radical change. Because of the first wave of working women making their way into American society, Victorian styles were suddenly unfashionable and the skirt and blouse combination became more accepted. The advancing feminine cause influenced many trends. Women, and their desire to conform with and show that they could do the same job as men, brought about such as the Gibson Girl, with her hourglass figure, her expertly upswept hair, and her unquestionable upper-class air, was everything Ameri can women in 1900 wanted to be. Although women fought for the rights, in the 1950s teenagers started to take advantage of the fact they could express their feelings. Rock N Roll music made teenagers come out with their own ... ...verbal anymore. Teenagers from different decades used clothing as away to show their freedom and to communicate their thoughts and ideas. Whether it be with the "swinging sixties" or our generation now, teenagers were always had some kind of issue to convey with their clothing. A protest or even just a trend, fashion is here as a way of communication for everyone. Works Cited Barnard, Malcolm. Fashion as Communication. New York: Routledge, 1996. Laver, James. Costume and Fashion a Concise History. New York: Thames & Hudson, 2002. Rubinstein, Ruth P. Dress Codes, Meanings and Messages in American Culture. Colorado: Westview Press, 1995. Rubinstein, Ruth P. Dress Codes, Meanings and Messages in American Culture, Second Edition. Colorado: Westview Press, 2001. Taylor, Lou. Establishing Dress History. Manchester: Manchester University Press: 2004.

Case About Retrotonics Essay

1)This case is about Retrotonics, a medium size Australian company which design and sells a small range of innovative high-tech building equipment in Sydney and its management problems that have caused by Tom Masters, the General Manager. First of all, the article shows that Masters’ autocratic management style is not applicable. Masters only concerns on cutting costs and expanding the product line but ignores the feeling of the staff members. The other problem is Master unable to delegate because he interferes too much works that should be done by line manager. For example, Masters has made decisions about process for engineering staff members to follow. Masters just do what he likes to do without considering other people feeling. For example, Masters exerts pressure on engineering staff members to do things faster to develop a new model of telescopic handler in order to complete in three months time. Moreover, Masters does not discuss with James and Imakito before making decisions about processes which they feel is unworkable and impractical. Masters should be able to communicate his organization’s aims and objectives clearly and motivate his staff members. Nevertheless, Masters yells at Lee in front of the staff members, threatens by hiring new staff, refuses to listen other people suggestion and insists on having monthly meeting. 2)It is recommended that Masters adopt democratic management style to manage his different staff members. There is lack of communication between Masters, Lee and Imakito. Through democratic leadership style, it is encouraged two-way flow of information provides managers with feedback and includes workers in the decision-making process. Staff members are allowed to share their own opinions or suggestions and Masters will seriously take into consideration the worker’s comment before making informed decisions from a number of alternatives. (Hickey et al, 2005 , pp.27-31) Furthermore, Masters should have the ability to create a friendly work environment that generates better communication between workers and management so that Masters can encouraged to work as a team by interacting and coordinating their work regularly to achieve common goal. of the staff members. 3) According to motivation theories, motivation can be a major factor that determines whether a worker achieves the required task objective. Masters should use appropriate motivators in order to influence individuals to achieve higher productivity and satisfy the need of individuals. To motivate staff members, hygiene factors and Motivators should both be considered. This article shows that the two department of staff members is at a high dissatisfaction level. According to Maslow, individuals satisfied with their jobs were associated with job content so it is encouraged that Masters should provide these factor to inspire the staff in Retrotonics. Hence, Masters should use motivators to promote satisfaction, such as achievement, responsibility and recognition. This will improve the morale of the entire department and the followers are willing to work hard for the company.

Create Your Own School Essay

A public schools’ job is to create a standardized environment for students of the general population; however, public schools don’t always meet the needs of the students. Charter schools exist to meet the needs of the students and are more open to parental involvement and local control over state and bureaucracies’ control. However, â€Å"charter schools may deter some minority, poor, and working families from seeking enrollment by requiring them to complete volunteer hours and failing to provide transportation and free lunches to eligible students† (Schnaiberg 2000). My school I create will take the benefits of public schools and the benefits of charter schools to create an emphasis on individual learning and respect for cultural diversity. My school offers students in preschool through twelfth grade, an extended school day and longer school year, because most of December is off. My secular school is founded on respecting and encouraging other religions t hus the school works around religious holidays, creating all secular and religious holidays off days. School is in session September 3rd through June 20th. Students in early childhood education program and kindergarten are in class Monday-Friday 7:30am-12:30 pm. Students in first through fifth are in class Monday-Friday 7:00am-4:45 pm. Students in sixth through eighth are in class Monday-Friday 6:45am-4:45 pm. Students in ninth through twelfth are in class Monday-Friday 6am-12:30 pm. Students in ninth through twelfth grade are required to have a Monday-Friday work experience internship; students under sixteen have an on-campus internship (1-4pm), while students over sixteen have an off-campus internship (1:30-4:30pm). My school’s goals are to have students by the end of twelfth grade be able to understand and comprehend at or near college level. In addition, students will learn three languages (English, Spanish, and another), read music sheets, be able to play a musical instrument or sing, have life skills, and have a knowledge of the diverse world we live in. All students pre school through twelfth grade will learn English composition, math, science, grammar, social sciences, geography, reading, literature, foreign languages, visual/performing arts (music, art, theatre, and dance), cultural diversity, U.S. government/economy, and physical education. Middle school students will learn speech: interpersonal communication, small group communication, argumentation, intercultural communication, public speaking, and forensics/debate. Middle school and high school students will learn required electives: basic life skills, introduction to computers, cultures of the world, nutrition/health/safety/careers, life skills, philosophy/religions/cultural anthropology, and human sexuality/anatomy/physiology. My school’s goals are to have students prepared for college and/or having a job as well as serving in the community. In addition to a work experience internship, high school students are required to take personal electives, which are any additional high school electives taken through the local community college or 30 units of college units though AP, CLEP, Dantes, etc. Middle school students are required to take personal electives, which are any additional middle school electives that are high school level. All students sixth through twelfth are required to complete community service to graduate and achieve units (10 units=20 hrs). Middle school students are required to complete at least sixty hours of community service and high school students are required to complete at least eighty hours of community service to graduate. Middle school students are required 360 units to graduate including personal electives and community service; high school students are required 520 units to graduate including personal electives, work internship, and community service. Summer school is required for middle school and high school students. Students are required at least twenty units. Repertory and accelerated classes available. My school holds a high sta ndard for the teachers as well for the students. Students are expected to behave, strive for excellence, respect others, have a good character, and be willing to learn, while the faculty is expected to do the same. â€Å"Most charter schools do not require their teachers to be certified† (Borsa 1999). However, my school requires all teachers K-5th to hold a Teaching Credential and a Masters Degree and teachers 6th-12th are required to hold a Masters or Doctoral Degree in the area they teach. My school promotes a healthy life style, school uniforms, and parent involvement. Parents are required to pay one fee that covers all school material, lunches, schools uniforms, field trips, and other necessary items. The food at my school, which is free, and healthy, that means no soft drinks, cookies, candy, chips, or any other junk food; all birthdays at school will be celebrated without unhealthy food. Parents are encouraged to eat healthy and show students healthy life styles. Students are required to wear a school uniform, a short-sleeved tee shirt with school logo and black pants/shorts/dress/skirt or for formal attire is long-sleeved shirt and black pants/shorts /dress/skirt. The shirt will have a color to represent a grade: Pre-K: Pink, K: Purple 1st: Blue, 2nd: Turquoise, 3rd: Green, 4th: Light Green, 5th: Yellow, 6th: Orange, 7th: Red, 8th: Maroon, 9th: Brown, 10th: Black, 11th: Gray, and 12th: White. Like the school uniform, backpacks will be in the color of the school uniform and have the students name on it. My school has no state standardized tests, but the use of state standards. Instead students are required to test into each grade through a test that measures their cognitive and behavioral level. The complete cognitive test has twenty-seven essays and 2030 multiple choice/true-false questions, which is two essays and 140 or 150 questions per grade. The cognitive test measures what the student should know by the end of each grade. Students can challenge an exam if they feel the grade or class they are in doesn’t reflect their abilities. In addition, students are required to take a â€Å"test out exam â€Å"in each subject. It serves as a measure for student learning, and an evaluation for teachers and parents. This exam is compared to the â€Å"test in exam† and options for tutoring/after school help for struggling students. If student doesn’t score higher than 80 percent on an exam, they won’t be promoted to the next class or grade unless they successfully retake the exam. The exam can be retaken twice before the student must repeat a grade of class. My school doesn’t use the Standard Letter Grade, but gives students the option for it. Instead of standard letter grades, students in K-5 will have a grade of Pass (B- or higher in Standard Letter Grade) or No Pass (C+ or lower in Standard Letter Grade). Then 6-12th grade students will have the option of keeping their grades in Pass/No Pass or having standard letter grades. (Students will be put on Academic Probation if their GPA reaches 2.99 or below.) Behavior, class participation, in-class work for students K-12 will be graded in O=Outstanding, E=Exceeds Expectations, A=Acceptable, P=Passing, N=Needs Improvement. Each week behavior and participation reports are sent home so parents can see how their student’s behavior and participation improves or becomes a problem. Teachers and parents go over the child’s portfolio, which includes tests, papers, art, quizzes, and other in-class material each quarter. At the end of the year students evaluate their own work and other’s work in the portfolio. The student, the teacher, other studen ts, and the parent grade the portfolio like pieces of art are evaluated at an art gallery. My school gives students the option of independent study or regular classroom learning in middle school and high school. All preschool through twelfth grade students are put in their cognitive level and in small classrooms of twenty students of less; however, middle school and high school students have the option of regular class or packets. In regular class students participate in in-class assignments, quizzes, and tests; students must earn homework and extra credit. Students must have at least 240 points out of 300 to pass each quarter; otherwise the quarter will be repeated in packets. In a packets class or independent study students come to class participate and take in-class quizzes and tests; however, class work is done in packets. Students must have an A- or higher to move on to the next packet. Packets are allowed to be taken home and are equivalent to one week of regular class in-class work; only Physical Education, Speech, Science Lab, and Visual/Performing Arts are not allowed to be taken in packets. The packets are recommended for students who are ill, on religious holidays, etc., which prevent them from attending class. In addition, all students on holiday (December) have the option of completing packets for credit and completing quizzes and tests online with a proctor; the packet requires an A- or better to move on. Overall, my school focuses on creating an emphasis on individual learning and respect for cultural diversity; however, there are intuitional and individual barriers. Intuitional barriers will arise when parents who aren’t secular will try to implement their beliefs into the curriculum, but this school offers a well-rounded approach to learning not faith-based learning. In addition, problems may arise when parents try to control what the child learns and what they become; parents are encouraged to let their children be good at what they are good at. Small class sizes and indivualized learning can cause problems for students and parents who want a more mainstreamed education. Students may feel it is too hard for them, but this school is meant to be challenging in academics, but not in socializing. Since there will be intuitional and individual barriers, parents and teachers are encouraged to be open and discuss any problems and look for what is in the best interest of the child. My belief is that education should offer students prepare students for life outside of education. I provided a school that offers students an extended school day and longer school year and summer school to keep kids out of trouble and respect religious beliefs. My school has educated students prepared for college and/or having a job as well as serving in the community. In addition, I provided a school that promotes a healthy life style, school uniforms, individual learning, good behavior, options in learning, and parent involvement. The goal of my school is to prepare and educate students to learn and be the best they can be in whatever they are good at. This charter school will create an emphasis on individual learning and respect for cultural diversity and more. Although this charter school will have intuitional and individual barriers, the school will provide more positive learning than a negative one. References Borsa, J., Ahmed, M., & Perry, K. (August 1999). Charter School Goverence. Paper presented at the annual meeting of the National Council of Professors of Educational Administration, Jackson Hole, WY. ED 436 856. Schnaiberg, L. (2000). Charter schools: Choice, diversity may be at odds. Education Week, 19(35), 1, 18-20.

Decentralization and Technology essays

Decentralization and Technology essays I am going to discuss how transportation has caused the decentralization of cities and what the social consequences have been. First the definition of decentralization is to bring about the redistribution of urban population and industry to suburban areas. Decentralization can be viewed as a direct result of increases in transportation. Transportation includes cars, buses, trains or any other types of mass transit. And with that you get the need for subway systems, highway systems, and rail systems. A Metropolis is defined as a large city or urbanized area, including adjacent suburbs and towns. Our current metropolitan areas have been created by the invention of mass transit, automobiles and also the federal funding for interstate highways. The history of mass transportation is intimately connected to industrialization, urbanization, and the separation of residence from workplace. By the beginning of the 20th cent., London, New York, Boston, Paris, Budapest, and other major cities had fixed-rail subway systems by the 1920s buses were being used. In the 1920s the Bureau of Public Roads was authorized by the Federal Highway Act of 1921 to provide funding to help state highway agencies construct a paved system of two-lane interstate highways. During the 1930s, BPR helped state and local governments create Depression-era road projects that would employ as many workers as possible. When America entered World War II in 1941, the focus turned toward providing roads that the military needed. After the war, the nation's roads were in disrepair, and congestion had become a problem in major cities. In 1944, President Franklin D. Roosevelt had signed legislation authorizing a network of rural and urban express highways called the "National System of Interstate Highways." And this turned into the Federal Aid Highway Act of 1956. From the start, the Interstate System was hailed as the "Greatest Public Works Project in History"...

What to Do If You Have a Bad College Professor

What to Do If You Have a Bad College Professor Perhaps the best way to kill the excitement of a new semester is realizing that one of your professors is not quite what you were hoping for. In fact, he or she might be downright bad. With so many other things to manage- not to mention a class to pass!- knowing what to do when you have a bad college professor can sometimes seem overwhelming. Luckily, even if youre totally stuck with Prof. How-Did-He-Get-This-Job, you still have some options for working around the situation. Switch Classes See if you still have time to switch classes. If you realize your situation early enough, you may have time to switch to another class or even postpone this class until a later semester (when a different professor takes it over). Check with the campus registrars office about the add/drop deadline and what other classes might be open. If you cant switch professors, see if you can just sit in on another lecture section. While this only works for large lecture classes, you might be able to attend a different professors lectures as long as you still go to your particular discussion sections/seminar. Many classes have the same daily reading and assignments, regardless of who the professor is. See if someone elses lecture or teaching style better matches with your own. Get Help Get help from other students. Chances are youre not alone in struggling with your professor. Check in with other students and see how you can help each other out: meetings after classes? study groups? sharing notes? helping to read each others papers or lab drafts?Get a tutor. Bad professors often can lead to bad grades. If you find yourself struggling, get a tutor as soon as possible. And dont be shy about it, either- would you feel worse asking for help now or possibly failing (and having to retake the class) again later? Check with a tutoring center, your residence hall staff, or any upper-class students about how to find a tutor as soon as possible. Drop the Class Remember that you have the option of dropping the class- by the deadline. Sometimes, no matter what you do, you cant make it work with a bad professor. If you need to drop the class, make sure you do so by the appropriate deadline. The last thing you need is a bad grade on your transcript on top of the bad experience. Speak With Someone If something serious is going on, speak to someone. There are bad professors that dont teach well, and then there are unfortunately bad professors who say offensive things in a classroom or who treat different kinds of students differently. If you think this is going on, talk to someone as soon as possible. Reach out to your adviser, your ​RA, other faculty members, the chair of the department, or even the ​dean or provost  to bring the situation to someones attention. Change Your Approach Take a moment to see how you can change your own approach to the situation. Are you stuck with a professor who you always disagree with? Turn those in-class debates into a well-researched argument paper for your next assignment. Do you think your professor has no idea what he or she is talking about? Show your mastery of the material by turning in a stellar lab report or ​research paper. Figuring out what you can do, no matter how minor, in dealing with a bad professor is a great way to at least feel like you have some control over the situation!

Mechanical Engineer Technology Career Investigation Report Essay

Mechanical Engineer Technology Career Investigation Report - Essay Example My career objectives on graduation includes to develop to professional height that demands skills, capabilities, efficiency, and responsibility developed through my professional study. To demonstrate integrity, honesty, commitment and excellence. To practice legally and facilitate the growth of employer and grow with it. I developed interest in knowing how things work at a very young age from my toys some of which operated just with a press of a button. This always obsessed me to the level of dismantling them in trying to understand the mechanisms behind their operation. My desire to invent equipments that can make our world to be a better place is still dominant in me and I always wish to come up with new technology and improve the existing ones. One of my biggest strength is drawing ability, out of which I won many awards in high school, mathematics, computer programming, designing objects at my level and trying to improve the previous ones. I wish to have a chance to explore these

Content analysis Essay Example | Topics and Well Written Essays - 500 words

Content analysis - Essay Example Net energy output comprised ethanol and co- product energy credit less energy inputs. Analysis was conducted on the life trends of corn ethanol systems leading to mainstream of United States power to approximate greenhouse gas release and energy efficiencies on the foundation of restructured standards for crop managing and output, biorefinery process, and co-product consumption. Direct consequence greenhouse gas release was projected to reduce as compared to gasoline. A graph of Biorefinery thermal energy efficiency in corn production against previous tears estimates were compared. Another graph of new energy yield against greenhouse gas emissions indicated a reduction of corn-ethanol systems. Charts to show regional variability in the corn ethanol system performance were used. Greenhouse gas reductions expected in this research permit a greater buffer for addition of circumlocutory effect land utilization and adjustment emissions whereas still attaining regulatory greenhouse gas reduction targets. These results corn-ethanol suggests that systems have substantially greater potential to mitigate greenhouse gas emissions, as well as reduction of overdependence on imported petroleum for transportation fuels. An advanced closed-loop biorefinery with anaerobic digestion abridged greenhouse gas release and improved the net energy ratio. The research found that instead of being controlled by the customary models to measuring intangibles, through modern greenhouse gas coverage frameworks, a better open method is established which would advance the suitability and apply the worth of use and gas renewal

Project management Essay Example | Topics and Well Written Essays - 3000 words

Project management - Essay Example This paper aims to examine this suggested approach and determine its effectiveness as far as complex project management is concerned. 1. Statement of the Problem The concept of Project Management was first utilized in the mid 1900s, when oganizations started to systematically apply management tools and techniques to complex engineering projects (A Brief History of Project Management 2012). Fast forward to half a century later, complex projects involving developments on information technolgy requires a management style that would adapt to the dynamism of current technological breakthroughts. To support these requirements, Project Management has evolved into a discipine encompassing boundaries of multiple industries, employing fresh approaches, regardless of the project size and scope. This research will specifically focus on the Systems Approach to Project Management and its effectiveness as a guide towards the achievement of project goals. 2. Definition of Terms a. Project Management – The planning and organization of an organization’s resources in order to move a specific task, event or duty toward completion (Project Management 2012). b. ... It may also be defined as management thinking that emphasizes the interdependence and interactive nature of elements within and external to an organization (Systems Approach 2012) d. Project Management Processess – The common elements of Project Management, regardless of the methodologies used. This includes initiation, planning or development, production or execution, monitoring and controlling, and closing (Project Management 2012). e. Project Management Methodologies – Step by step tactics that details what the project manager has to do from start to finish. To date, there are 10 identified methodologies being used, depending on the project and industry type. Methodologies answer how questions pertaining to project management as a whole. 3. Methodology Research is the primary methodology used. Online journals and case studies were utilized to enable the writer to support the argument stated in the first part of this term paper. Relevant data have been gathered from s pecified documents and compiled databases in order to analyze the material and arrive at a more complete understanding of this particular project management methodology. This is a qualitative research utilizing books, write ups and other related researches. Below are the questions that this research aims to address: a. What is the systems approach to project management? b. What are the essential elements to the systems approach? c. What does it require the project manager to do? 4. Review of Related Literature Systems Theory teaches us to to look at the total system performance and the relationships between systems. Every projects is seen as a system consisting of many interrelated and

Civil aircraft manufacturing industry

Civil aircraft manufacturing industry 1. Introduction Civil aircraft manufacturing industry is one of the largest industries in the world which Boeing and Airbus are the two large players who dominated the industry. The main former competitors have exited civil aircraft manufacturing market, for instance, Boeing merged with McDonnell Douglas Corp in August 1997 (Boeing, 2010a), and left Airbus and Boeing operating in a near duopoly global market. Boeing now headquartered in Chicago and employs more than 158,000 people in 70 countries with $60.9 billion revenue in 2008 which founded in 1916 (Boeing, 2010b). Airbus, by contrast, created in 1970 with 52,000 employees comes from more than 80 nationalities (Airbus, 2010) and gained à ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ã‚ ¬43.3 billion revenues (EADS, 2008). Apparently, it is vital important for new player to survive and prosper by examine the macro and sector environment. This report tries to seek the critical success factors and evaluate whether this is an attractive sector to compete in by research secondar y information. This report will begin with evaluate key drivers for change in order to know the external environment issues. Secondly, Porters five force analysis and industry life cycle will undertake to analysis the structure of this industry. Finally, the report is going to conclude critical success factors from the findings draw from last two steps. 2. Key Divers for change Macro-environmental influences sometimes are significant important for an organisation to survive and prosper. Therefore, there are five external key diver listed below and draw from PESTEL analysis about civil aircraft manufacturing industry. 2.1 Recession Global economic recession had impact on civil aircraft manufacturing in several aspects. On one hand, the direct influence is the two companies received fewer orders than before. For instance, the number of orders Boeing received decreased significantly in 2009 (142) compared to 2008(662) and 2007 (1,417) (Talton, 2010). On the other hand, the recession had led to downsizing in both Boeing and Airbus. For example, Boeing announced that it would cut 4,500 jobs (Weber, 2009). So the new entrants can gain access to the expertise in this industry easily. It means the new master of those staff will know not only the market but also some secret of the two main competitors. 2.2 Fuel price increased Fuel price is also an influence for aircraft manufacturing industry. According to The Times (2008), more than $100 billion of aircraft orders have cancelled or postponed resulted from high price of fuel. It indicates that if one company can produce the more environment-friendly aircraft will attract potential buyers who want to take advantage of low fuel cost. 2.3 Political influence Political influences sometimes are vital important for manufacturing industry. For example, IATA had introduced emission policy options in order to improve fuel efficiency and emissions for protecting environment (IATA, 2010). Otherwise, the companies need to pay huge fund. Therefore, some companies need to redesign the component such as engine and exhaust system. Moreover, some governments intervene international trade is another issue can not ignore, namely, recently Boeing suffered threat from Chinese government after United States arms sold to Taiwan (Lubin, 2010). 2.4 Government aid Both of Boeing and Airbus regularly accuses the other of receiving unfair state aid from their respective governments, namely, the WTO Boeing-Airbus dispute (European Commission, 2007). The reason why is aircraft manufacturing company need significant mounts of money to set up and invest in research and development. For example, Gresing and Johnsson (2007) cited pure development cost of Boeing 787 was $10 billion. 2.5 Technology Innovation Advanced technologies are one of the key factors for this industry. It helps the company not only keep the differentiation of product but also save internal resources. Boeing 787 dreamliner is a living proof to prove this, namely, 50 percent of the primary structure of Boeing 787 is made of composite materials to achieve higher strength-to-weight ratio (Hawk, 2005). In addition, Boeing announced General Electric and Rolls-Royce have developed new engines which will improve the fuel efficiency approximately 20% compared to Boeing 767 (Boeing, 2010c). The new aircraft will attract customers who want to take advantage of lower maintenance cost. 3. The Structure of the civil aircraft manufacturing industry Porters five force analysis and industry life cycle will undertake below in order to evaluate whether civil aircraft manufacturing industry is an attractive sector to compete in. 3.1 Porters five forces analysis Appendix 7.1 illustrates the Porters five forces analysis and it will describe below. 3.1.1 Threats of entrants 3.1.2 Supplier power 3.1.3 Buyer power 3.1.4 Threats of substitute 3.1.5 Competitive rivalry 3.2 Industry life cycle Appendix 7.2 shows the industry life cycle for civil aircraft industry. This report considers the stage of civil aircraft industry life cycle is in the end of shock-out and in the beginning of the maturity because of this industry still maintains some features in shake-out stage and gain new features in the fourth stage. Both shake-out and maturity stage have some similar characteristics, like the low and slow growth and high entry barrier. For example, boeing and Airbus suffered from the sharp deceasing number of order at Duhai show in 2009 (EASA, 2009). On the other aspect, Airbus and Boeing received government aid from Europe and United States respectively. It also indicates that it is difficult to survive in this industry without government support. In other words, at least the cost of threshold resource and competence are quite high. However, the situation of this industry is also fulfilling the some exclusive characteristics of the two stages, namely, in shake-out stage smaller player in this industry were forced exit or acquired with the Boeing and Airbus resulted in left a near duopoly market for the two giants. Boeing merged McDonnell Douglas Corp is one example (Boeing, 2010a). Meanwhile, the fierce competition with rivals will happen due to the strong buyer power resulted from more players compete in this industry such as China, Brazil (Goodrich, 2009). 4. References Airbus (2010) Employees from all corners of the world [Online] Retrieved from http://www.airbus.com/en/corporate/ethics/diversity / [Assessed on 23 February, 2010] Boeing (2010a) The Boeing Logbook: 1997-2001 [Online] Retrieved from: http://www.boeing.com/history/chronology/chron16.html [Assessed on 23 February, 2010] Boeing (2010b) Boeing in Brief [Online] Retrieved from: http://www.boeing.com/companyoffices/aboutus/brief.html [Assessed on 23 February, 2010] Boeing (2010c) Boeing 787 Dreamliner Will Provide New Solutions for Airlines, Passengers [Online] Retrieved from: http://www.boeing.com/commercial/787family/background.html [Assessed on 24 February, 2010] EADS (2008) Financial Statements 2008 pp.9 [Online] Retrieved from: http://www.reports.eads.com/2008/en/s/downloads/files/financial_statements_eads_ar08.pdf [Assessed on 23 February, 2010] EASA (2009) European Aviation Safety Agency News Summary 14/11/2009 20/11/2009 pp.1 [Online] Retrieved from: http://www.ucl.cz/download/pdf/News_Summary_23_11_09.pdf [Assessed on 24 February, 2010] European Commission (2007) The WTO Boeing-Airbus dispute (updated 15 June 2007) pp.1 Retrieved from: http://trade.ec.europa.eu/doclib/docs/2007/june/tradoc_134957.pdf [Assessed on 23 February, 2010] Goodrich (2009) Goodrich and Chinas XAIC Agree to From Joint Venture Companies [Online] Retrieved from: http://ir.goodrich.com/phoenix.zhtml?c=60759p=irol-newsArticleID=1319837highlight= [Assessed on 24 February, 2010] Greising, D Johnsson Julie (2007) Behind Boeings 787 delays pp.2 [Online] Retrieved from: http://www.buffalo.edu/news/pdf/December07/ChicagoTribPritchardBoeing.pdf [Assessed on 23 February, 2010] Hawk, J (2005) The Boeing 787 Dreamliner: More Than an Airplane pp.10-11 [Online] Retrieved from: http://www.aiaa.org/events/aners/Presentations/ANERS-Hawk.pdf [Assessed on 24 February, 2010] IATA (2010) Emission Policy Options [Online] Retrieved from: http://www.iata.org/whatwedo/environment/emissions_policy.htm [Assessed on 23 February, 2010] Lubin, G (2010) China Threatens Unprecedented Sanctions Against Boeing After US Arms Sales to Taiwan [Online] Retrieved from: http://www.businessinsider.com/china-threatens-unprecedented-sanctions-against-boeing-2010-2 [Assessed on 23 February, 2010] Talton, J (2010) Boeings drop in orders shows recessions effects still linger [Online] Retrieved from: http://seattletimes.nwsource.com/html/soundeconomywithjontalton/2010729937_boeings_drop_in_orders_shows_r.html [Assessed on 23 February, 2010] The Times (2008) Threat to aircraft orders as fuel prices soar [Online] Retrieved from: http://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article4327146.ece [Assessed on 23 February, 2010] Weber, J (2009) Boeing Will Cut 4,500 Jobs [Online] Retrieved from: http://www.businessweek.com/bwdaily/dnflash/content/jan2009/db2009019_791015.htm [Assessed on 23 February, 2010]

Grading the Grading System :: Free Essays Online

Grading the Grading System My formal, institutional education began in kindergarten while my dad was stationed at Fort Carson, an Army base in Colorado Springs, Colorado. I don’t remember too much from kindergarten, other than the fact that I found it to be very boring. My first report card reflected that my progress was satisfactory in all of my subjects, with the exception of cooperating with my peers where I was categorized as being in "need of improvement". I don’t quite remember why I was evaluated this way, nor do I think that this grade had much impact on my admission to college or the way my parents raised me, but I do find myself wondering what the criteria may have been to achieve a mark of "satisfactory." What was the point of this report card? In retrospect, I perceive this incident to be my earliest introduction to the educational system. My performance in school would be represented by the marks I would receive on my report card. At the end of kindergarten, my dad was relocated to Fort Devens in Massachusetts, and I continued the next twelve years of my education in rural New Hampshire. As I progressed through the school system, report cards started to hold more meaning. They became a symbol of my success as a student and, to a degree, my success as a person. I received straight A’s throughout the first few years and I anxiously looked forward to fourth grade when my outstanding grades would be recognized by having my name in the newspaper under the heading of "high honor roll." Aside from a couple of exceptions, I maintained my desired place on the "high honor roll" list throughout my middle and high school years. Most of my friends felt the same way, and very often, when an assignment was handed back, we would look at the grade on each other’s papers before we would even be concerned with our own. The competition was intense, but unspoken. And the educational system quietly confirmed our strat egy. I had a 4.01 GPA entering my senior year of high school. I was proud of this and determined to keep, if not raise, it. AP classes in our school were weighted on the GPA scale; an A was worth 5 instead of 4. With hard work, I could apply this system to my benefit. That is, until Maureen Grady, my AP Calculus teacher, obstructed my goal of graduating with a perfect GPA.

Cipd Level 3 4dep Avtivity 1 Essay

Activity 1 The CIPD HR Profession Map (HRPM) is a tool to assist HR practioners to assess what level they are working at â€Å"from band 1 at the start of an HR career through to band 4 for the most senior leaders† and to explore ways to develop their competencies to transition to the next level. The HRPM is divided into two groups – 10 professional areas and 8 behaviours – see the diagram below. The professional areas and behaviours are summarised below: Professional Areas| Strategies, Insights and Solutions| the HR practioner needs to have a deep understanding and insight of strategies and business activities. â€Å"This understanding – and resulting insights – allows us to create prioritised and situational HR strategies that make the most difference and build a compelling case for change†.| | Leading HR| describes how an HR professional must be able to lead themselves, others and activities to contribute to the overall business activities| | Service and delivery information| ensures that the delivery of HR services is accurate, timely and within budget| | Employee engagement| analyses the employee’s experience and creates opportunities for employee engagement which will have a beneficial effect on productivity, absenteeism, retention etc| | Employee relations| manages all relations with employees according to the organisations policies and procedures which are underpinned by relevant employment law | | Learning and talent development| aims to ensure that the workforce has the necessary skills to meet the short, medium and long term goals of the organisation| | Organisation design| ensures that the organisation is appropriately designed to deliver organisation objectives in the short and long-term and that structural change is effectively managed| | Organisation development| develops an organisation can develop its values and behaviours to match its culture and philosophy| | Performance and reward| ensure that reward packages, such as pension, bonuses etc maximise performance and retention within the workforce | | Resourcing and talent planning| provide a framework to recruit key people within legal parameters, and identify and develops high performers within an organisation | Behaviours| Curious| has an enquiring mind and looks for learning opportunities, both internally and  externally and who often asks for feedback on their performance| | Decisive thinker| is able to use pre vious experiences combined with current data and information, to make well measured discussions without always having to refer to a colleague or manager for advice| | Skilled influencer| influences across the organisation and its stakeholders â€Å"by using logical persuasion, backed by evidence to support their opinion or proposal†| | Personally credible| offers reliable and accurate advice and can remain impartial in sensitive situations| | Collaborative| works effectively on cross departmental and organisational projects, and readily shares knowledge and experiences to benefit the organisation| | Driven to deliver| consistently deliver objectives, within deadlines eg time and financial restraints| | Courage to challenge| Has the confidence to have courageous conversations when needed to challenge attitudes, behaviours and decisions| | Role model| recognises the values and behaviours of the organisation and encourages others to act within these standards| The activities and knowledge specified in the HR Profession Map for employee relations at Band 1 include: * â€Å"Monitor team performance against plans, recommending areas for improvement * Co-ordinate policy with others in the wider HR team, sharing ideas and best practices * Maintain relevant ER documentation, ensuring all contractual/legal documents are kept up to date and in line with current legislation * Implement guidelines on ER issues, ensuring that staff and managers receive updated policies and procedures * Inform and advise managers and staff about employee relations policies and practices * Give accurate and appropriate advice, training and support to managers who are managing difference and fair access to opportunities * Provide information to support managers who are resolving employee relation issues * Support managers in investigating and resolving employee relation issues, keeping accurate and appropriate records * Provide ad hoc reporting and trend analysis on ER issues * Manage and facilitate conflict situations to achieve consensus legally and ethically * Lead key negotiations with trade unions, works councils, employee forums, and so on, on a range of labour issues * Keep accurate records on health and safety compliance requirements† In my current role, employee relations plays a vital part of my roles and responsibilities,  particularly maintaining ER documentation to ensure compliance with employment law. Recently an ex-employee decided to challenge a decision about pay by means of an employment tribunal, so having the relevant ER documentation was imperative to defending the claim. Another key area is providing ad hoc and trend analysis on ER issues such as Bradford Factor reports to help Line Managers meet objectives for absence management targets. 788 words Bibliography Chartered Institute for Personnel and Development MEINTJES, R-S. (2010) Develop the Powers of Persuasion People Management ——————————————– [ 1 ]. CIPD HR Profession Map

Communication Gap Among the Generations

Executive Summary: This report is an analysis of the different communication styles among Baby boomers, Generation X, and Generation Y/Millenials. The report discusses the different mindsets, values, and goals among the different generations. The differences above make it hard for organizations to place emphasis on the real issue; the communication gap among the different generations due to different communication styles. The report recommends ways for organizations to integrate the different communication styles to create a more driven, cohesive, and successful organization.The research enforces the fact of the differences in communication styles among different generations causes a communication gap in organizations, making organizations less effective. The research further reveals the gap in communication amongst the different generations makes it difficult to manage Baby boomers, Generation X, and Generation Y/Millenials. The research shows that bridging the communication gap wil l decrease misunderstandings and motivate the different generations to be more interdependent and team oriented.Finally, the research reveals integration of the different communication styles among the generations will create effective and successful organizations. According to the research communication is the most intricate part of any successful business relationship. There is a 20 year gap between each generation. Organizations’ inability to bridge the 20 year gap will be a cost factor, make organizations less efficient, and dismiss interdependency amongst the different generations. It is recommended: Organizations need to ensure the employees’ goals are aligned with the organizational goals * Ongoing training and workshops to ensure all employees are knowledgeable of the organization’s product Closing the Communication Gap Communication is the most intricate element of any type of relationship; whether business or personal. In corporate America the differen t styles of communication among Baby-boomers, Generation X, and Generation Y has caused a communication gap in today's organizations.Integrating the different communication styles across generations will improve the effectiveness of communication in organizations, bridging the communication gap to create a more driven, cohesive, and successful organization. The communication gap among the different generations has made communicating difficult for individuals to work effectively and efficiently. The lack of attention organizations give the communication gap among generations makes organizations less capable of reaching their organizational goals.From my experience when communicating with Baby Boomers I receive pushback, Generation X is more receptive, and Generation Y/Millennial will receive the message, yet look for an incentive. Many organizations are unable to attract motivated or driven employees due to unsuccessful attempts to integrate the different communication styles among t he different generations. For example, the wages, benefits and incentives offered to the different generations differ due to the time each group entered the workplace.The younger generations are not attracted to organizations who are not trying to bridge the gap of communication among the different generations. The younger generations aren’t attracted to businesses that aren’t trying to bridge the gap because they know that there are thousands of other businesses that are up to date with the current technology. Example, Verizon and Apple give their employees devices to help with training. By doing so, employees will have more of a hand on training, versus reading multiple books on the device(s).Baby boomers and Generation X make up the largest part of the workforce, because Baby boomers were born in a rich economic era filled with job opportunities and stable their work ethics and moral are stronger than those of Generation X and Generation Y/Millennial. Baby boomers a re more self absorbed, and individualized. Baby boomers are not fans of teams and have to be trained to work in a team environment. Baby boomers prefer a directive leadership style approach. They want to know exactly what to do, how to do it, and when to do it. Generation X is more innovative, team oriented, and self sufficient.This generation will research an issue and make a decision based upon their knowledge and good judgment; they are entrepreneurs. Generation Y/Millennial brings back to the workforce a strong sense of self worth. They welcome feedback because it helps advance their career to the next level. Generation Y/Millennial communicates openly and is always looking for ways to improve the work process. Baby boomers live to work, Generation X work to live, and Generation Y/Millennial work to satisfy personal goals; the different work characteristics and birth eras makes organizational communication difficult.Baby boomers do not trust authority therefore they avoid commun ication with superiors; Generation X has an informal approach to superiors they are not afraid to voice their opinions or refutes, and Generation Y/ Millennial communicate openly. The different styles of communication among the three generations cause different perspectives, thoughts and problem solving methods to arise when organizations are trying to complete a task. Organizations bridging the communication gap among the generations will enhance the values and knowledge of their employees.By doing so, this motivates them to align their personal goals with the goals of the organization, which contributes success of the organization. The different views on communication causes the generation to take focus off of the goals the organization is trying to achieve and put more focus on how the company is communicating the goal. Once organizations find a way to integrate the communication styles of the different generations the organization will be able to motivate their employees to be m ore driven towards achieving the goals of the organization.If employees feel they are not receiving the information they need to fulfill the role of their position. Organizations have to find a way to get Baby boomers onboard with electronic communications. Most Baby boomers shy away from text message, email, social media and other electronic communications. Generation X and Generation Y/Millennial prefer the electronic communication; concise and saves time. Organizations do not consider the communication gap when considering the elements that are causing the organization to fail.Organizations do not realize ineffective communication among the different generations affects the quality of the teams and causing confusion among the members. Baby boomers are workaholics, while Generation X and Generation Y/Millennial do what is required and go home. Baby boomers will stay until the project is complete; Generation X and Generation Y will leave the work for the next day. Organizations hav e to learn how to deal with the differences among the generations to improve the drive of the members.To get everyone to focus more on bringing the different generations together, organizations have to stop categorizing people into groups based on their birth era. Organizations need to understand employees who are more driven will produce more high quality work. To put the drive in employees organizations have to know what motivates all their employees and how it affects them personally. Organizations have to close the communication gap among the difference generations to effectively deliver feedback and receive feedback from employees.To create team cohesiveness, organizations must bridge the communication gap so the different generations will be interdependent on one another. The generation gap eliminates team cohesiveness because some team members are unable to effectively express themselves or are to self absorbed to ask for understanding of a problem. The different styles of co mmunication among the generations can cause individuals to be stubborn towards change, while others welcome change and see change as an opportunity for growth.Bridging the communication gap will prevent manipulation of the organizational system for self gain and put more focus on developing the team. An organization must have great communication skills to be successful. Organizations must be willing to put forth the extra effort to successfully communicate among the different generations. Organizations have been unsuccessful in many ventures due to lack of loyalty, lack of productivity, and lack of respect caused by the gap in communication. The gap in communication has caused organizations to downsize and lose customers.Organizations have to give individuals the cause and effect of successfully integrating the different communication styles. The organization has to let the employees know how the integration of communication styles can be a benefit for them. Due to the birth era dif ferent generations are comfortable communicating face to face versus using an electronic source. Organizations have to respect the difference in the styles of communicating and create a work environment where people aren’t afraid to voice their opinions to make the organization successful.Organizations inability to accommodate different communication styles and promote open communication has caused them to be unsuccessful Organizations have experienced cost issues due to the communication. The cost associated with resolving the communication gap is minimal. Changing the way things are viewed is a key component to organizations being successful. Promoting organizational communication among the different generations will assist organizations with successfully integrating the different communication styles. The organization has to be more aware and put them in a position to apply the strengths of each generation.Once organizations understand the different styles of communication the gap will begin to close. Organizations have to do their research to understand the communication styles of the different generations. Organizations will need to establish a relationship among the generations to integrate the different communication styles, increase employee drive and be more successful. In order to save highly efficient employees, organizations will need to take more time to construct plans to integrate the different communication styles. Today Corporate American employs various generations across different departments.The mixture of Baby Boomers, Generation X, and Generation Y has caused conflicts with communication due to misunderstanding. Implementing a plan or strategy that will capture the key values and personality of each generation is a way to avoid challenges due to the communication gap among the different generations. The different communication styles of the generations is more difficult to understand or respect the difference among the generations. In 2011, Hahn stated understanding generational differences can be a source of creative strength and an opportunity or a source of stifling stress and conflict (p. 20). Communication is the most intricate element of any type of relationship whether business or personal. In corporate America the different styles of communication among Baby Boomers, Generation X, and Generation Y causes a communication gap in today’s organizations. Integrating the different communication styles across generations will improve the effectiveness of communication in organizations, bridging the communication gap to create a more drive, cohesive, and successful organization. Management would really need to step it up when it comes to managing multiple generations.The different generations will be able to gain a better understanding of the values, work characteristics, and customs of each other’s generation if organizations are able to bridge the communication gap. Bridging the communication gap will decrease misinterpretation of information at meetings and will create a more driven organization. According to the article â€Å"Managing Multiple Generations,† familiarization with the characteristics and core values of each generation will help organizations to better understand the differences in the communication style of the generations and lead to improved team work (Hahn, 2011, p. 20). Once corporations gain an understanding of the differences in communication style among the generations and begin to implement work processes bridging the communication gap they will be able to attract and retain quality employees. According to the article, â€Å"Managing Multiple Generations,† the outcome of bridging the communication gap among the different generations will decrease workplace stress and tension creates a stronger more driven organization (Hahn, 2011, p. 120). Remember that your research has to be tied to your specific problem.Baby boomers make up most o f corporate America, are very loyal and are very serious about their careers or job duties. According to the article, â€Å"Managing Multiple Generations,† this population grew up in a time of economic prosperity (Hahn, 2011, p. 120). Baby boomers are now being managed by people who are the ages of their children. For example, I have a friend and her manager is 15 years younger than she is. When her manager instructs her to do a task she hesitates due to the age gap and the difference in communication style.She reacts this way because she feels the younger generation does not take the time to weigh the pros and cons of a situation, they go with what is good for right now, which isn’t good for the organization. By being a Baby Boomer, she’s resistant to change and feel as if a thirty year old is experienced enough to be a manager. She enjoys working independently and defines herself through her work title. Today many corporations gravitate to team environments; B aby boomers are unfavorable to team environments. Baby boomers have strong work ethics and measure work with self worth and fulfillment.Baby boomers are the group that arrives early to work and views overtime as a moral obligations (Hahn, 2011, p. 120 Organizations identifying the different communication style among the generations help them use the correct tools and sources to effectively communicate with their employees. Once an organization implements an effective communication style accepted by Baby boomers, Generation X, and Generation Y/Millennial have overcome the obstacle that has caused many organizations to lack cohesiveness and the communication gap due to ifferent generations in the workplace. Organizations are more successful when they effectively integrate the different communication styles across generations. Without great communication skills an organization will fail. According to Gibson, Greenwood, and Murphy (2010) organizations have effectively integrated the dif ferent communication styles among the different generations when they are able to identify the unique characteristics and values of each generation (p. 40).Once the unique characteristics and values are indentified, the organization creates processes that manage and reconcile the differences in the communication styles among Baby boomers, Generation X, and Generation Y/Millennial (Gibson, Greenwood ; Murphy, 2010, p. 42). I have noticed in my workplace how management has implemented different ways to bridge the communication gap among Baby boomers, Generation X, and Generation Y/Millennial. For example, they will send out an email advising they are having refresher courses on the different electronic communication applications.Sending out a mass email to everyone in the organizations does not stereotype a particular group; it allows anyone the opportunity to attend a training class to become more familiar with the different media applications. According to Gibson, Greenwood, and Mur phy (2010) by doing the refresher trainings organizations are able to reconcile the different styles of communications among the different generations, and understand the strengths of each generation (p. 42).The refresher courses also prevent generational exclusivity (Gibson, Greenwood ; Murphy, 2010, p. 43). Once the company effectively integrates the different communication styles among the different generations, they’ll be able to send the right message to the right channel to each generation; therefore, creating a more successful organization. Effective communication is the key in any successful relationship; an organization, just like a marriage, will fail if there’s a gap in communication.According to Gibson, Greenwood ; Murphy (2010) understanding and accommodating value differences, organizations can effectively close the communication gap among the different generations and eliminate the barriers to attaining a successful organization (p. 43. ) The ultimate qu estion is, what would we need to do in order to bridge the gap? According to all the data and research, an organization would need to make sure the employee’s goals and way of thinking is in line with the company’s organizational goals.The company should also conduct workshops to help the employees bring efficiency to the organization. Motivation and incentives also play a big part in generation gaps. An example would be, some generations would be motivated by higher salaries and/or bonuses, while other generations would be motivated by recognitions/awards. Another factor would be, technology. As I stated earlier in the paper, Verizon and Apple gives more of a hands on training, rather than administering paper manuals/test. Technology is the key in this age, and technology will make or break a company’s success.The younger generation IM (instant message), send text, and/or emails as their source of communication (indirect). On the other hand, the older generatio ns would choose more of a direct source of communication. With the job markets changing, the demands for all generations are needed. The key would be to balance the generations to utilize all the advantages. References: Bailey, A. , ; Ngwenyama, O. (2010). Bridging the Generation Gap in ICT Use: Interrogating Identity, Technology and Interactions in Community Telecenters. Information Technology For Development, 16(1), 62-82. oi:10. 1080/02681100903566156 Hahn, J. A. (2011). Managing Multiple Generations: Scenarios From the Workplace. Nursing Forum, 46(3), 119- 127. doi: 10. 1111/j. 1744-6198. 2011. 00223. x Murphy Jr. , E. F. , Gibson, J. , ; Greenwood, R. A. (2010). Analyzing Generational Values Among Managers and Non-Managers for Sustainable Organizational Effectiveness. SAM Advanced Management Journal (07497075), 75(1), 33-55. Ochs, L. , ; Adams, R. (2009). Generational stereotyping and group communication. Radiation Therapist, 18(2), 155-158.